Archives from January 15, 2010

Sock Club 2010

Photo: Sheri Berger
Friday, January 15th, 2010 in Shop News

happinessIt’s ready! We’ve had a lot of fun working out all of the details of our 2010 Sock Club. It takes a lot of planning to get everything in place, but we’re ready to share it with you. Here’s how it works:

The Loopy Ewe Sock Club runs for the entire year, with shipments coming every other month, beginning in March. If you sign up and get a spot, you can expect to receive your kits in March, May, July, September and November, for a total of 5 kits. The kits will ship by the 15th of the month.

This year, our theme is “Celebrations” and our first kit will celebrate Spring. (Spring in the U.S. I know not all of you experience it the same time that we do!) This year we’ve added something new. In addition to getting a sock pattern written especially for each kit, you’ll also receive a non-sock pattern written for that kit as well. That way, you can decide if you feel like socks in that colorway, or something else. Each kit will also include an exclusively dyed colorway just for our club (some months will be multi-colors, some will be semi-solids) and some fun extra that we have come up with to include for you as well. The retail value of our kits will vary between $44 and $50+ from month to month, but your cost is $39 plus shipping. (Remember, you also earn Frequent Shopper Benefits from all of your purchases here, including Sock Club Kits. That means that you get 10% back every time your orders accumulate to $250. Another benefit and value!)

We have five great yarn companies/dyers lined up and excited about providing you with a special colorway, as well as some amazing designers who are already going to town on their ideas. We’ve also added more spots for the 2010 club. We know that you prefer to be invoiced for each kit when it’s ready to ship, instead of paying for the whole year up front. We’ll continue to do that, and will trust that you realize that this is a year-long commitment, even though you pay as you go. If you prefer to make one payment up front, just send us an email after you get your Sock Club confirmation email, and we’ll work that out for you. (There’s not an additional discount for paying up front, since the kit is already such a great value. We just know that some of you would rather pay once and not have to worry about it.)

Signups will be open from today (January 15th) through next Friday (January 22nd). After signups close, we’ll run a lottery to assign the spots. If last year was your first year in the Sock Club, you get an automatic spot in the 2010 club, although you do need to officially sign up again so that we know you want to repeat. If you have been in for two or more years, we’d love to have you back again – please sign up and we’ll cross our fingers that the lottery assigns you a spot! You can expect an email from us the last week in January, letting you know the results, either way.

Thank you again for your support of our Sock Club. We answer emails all year long from people asking about it, and we look forward to a new year as much as you do! Here’s the link to sign up if you’re interested.

Note about this coming Monday: No shipping (due to a holiday here in the U.S.). But we will have new things going up Monday night, and I’ll be blogging about voting on 4th Qtr Challenge photos, plus filling you in on the new 1st Qtr ’10 Challenge! I have my yarn picked out – just need to settle on a pattern. I’ll share on Monday….

Sheri whoalreadyhasthefirsttwosockclubkitcolorwaysinheroffice

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